From Vision to Reality

Every great company begins with a vision, and Simpli is no exception. Having spent six years as an insurance broker in Singapore, working with industry giants like Lockton and Pacific Prime, I saw firsthand the challenges brokers face daily. Administrative tasks, time-consuming client interactions, and cumbersome processes were all too common. I knew there had to be a better way—a way to leverage automation and AI to streamline these processes and let brokers focus on what truly matters: building relationships and delivering value to their clients. That vision led to the birth of Simpli.

What We Do

Simpli is an AI-powered insurance brokerage platform designed to simplify the lives of insurance brokers. By automating administrative workflows, enabling smarter client interactions, and offering deep policy insights, our platform empowers brokers to operate more efficiently and effectively. Our flagship product, powered by our proprietary LLM_OS (Large Language Model Operating System), is the foundation upon which we’re building a suite of advanced AI agents tailored specifically for the insurance industry.

Our Journey

Starting any company is no small feat, and Simpli’s journey has been no different. We began with a clear mission: to make insurance broking more efficient, data-driven, and client-focused. Early on, we encountered challenges in gaining traction in a highly competitive market. We quickly realised that forming strategic partnerships with Broker Management Systems (BMS) and broker networks would be crucial to our success.

This pivot led us to establish a Customer Advisory Board with industry leaders like Ardonagh and Marsh, ensuring our product aligns with real-world needs.

Our Platform and Features

The backbone of Simpli is our AI agents, each designed to tackle specific pain points in the insurance industry. Here’s a snapshot of some of our agents:

• Policy Review Agent: Extracts insights from uploaded insurance documents.

• Market Report Agent: Generates tailored comparisons and detailed policy analysis.

• Knowledge Agent: Centralises internal documentation into a single, searchable platform.

• Customer Support Agent: Automates routine client communications.

Our Team

Behind Simpli is a passionate and experienced team dedicated to revolutionising the insurance industry. Here are the key members driving our mission forward:

Mick (CEO): Former insurance broker and RPA consultant, automating workflows for brokers with 8+ years of industry expertise.

Atanu (CTO): A tech leader with 25+ years in product engineering and R&D, with over 10+ years experience in AI/ML.

Allan (CCO): FinTech and consulting expert, ex-NatWest innovation leader specializing in partnerships and scaling ventures.

Ben (CFO): Financial services veteran, exCFO of Konsileo, bringing 20+ years of strategic and operational expertise.

Ilya (Head of Customer Success & Community Growth): Responsible for ensuring our clients achieve their goals and fostering a thriving community.

Pushkaraj (AI Engineer Intern): A bright mind contributing to the development of our AI agents and platform functionality.

Milestones Achieved

Despite being a young company, we’ve hit several key milestones:

• Built partnerships with leading broker networks.

• Developed 5 AI agents, three of which are already functional and delivering value to our clients.

• Launched our Basic and Pro plans, offering scalable solutions for brokers of all sizes.

The Road Ahead

Our journey is just beginning, but the foundations we’ve laid are strong. With a passionate team, innovative technology, and a deep understanding of the insurance industry, we’re confident in our ability to transform broking for the better.

Join Us on Our Mission

We’re always looking for like-minded individuals and organisations to join us on our mission. Whether you’re a broker looking for a more efficient way to manage your business or an industry expert interested in partnering with us, we’d love to hear from you.