Simpli Automation was born out of a desire to transform the way insurance brokers manage the daily grind. Our founder, Mick, spent six years in the heart of the industry, working with top firms in Singapore. There, he saw first-hand how much time and effort was wasted on repetitive, manual tasks—work that took brokers away from what they do best: building relationships and advising clients.

Simpli isn’t about big promises or tech jargon—it’s about solving real problems in the real world. Whether it’s streamlining paperwork, comparing policies, or managing client interactions, we’re here to help brokers get their time back. Our journey continues as we push forward with the same mission: making work simple.